MOTION_07 variants A, B and D (V6R); C dropped

Each variant opens with MOTION_07 scene 1 (0.0 to 3.4 s, copied from its source; pixel-identical in lossless snapshots), then 8.1 s of new scenes, then the recap. 15 s, silent. After the operator deleted the first V6 objects in Ads Manager, A, B and D were relaunched fresh in campaign AFA_DPN_V6R. C is dropped. H1, H2 and H3 are not relaunched.

A · B · C · D · MOTION_07 V4 · Copy · QA

Live status (V6R relaunch, read 17:51 AEST)

M07A	ACTIVE, approved by Meta (ad 23861435450780792, ad set 23861435448070792, AUD 25.00/day)
M07B	ACTIVE, approved by Meta (ad 23861435453930792, ad set 23861435448980792, AUD 25.00/day)
M07C	Dropped. Not relaunched.
M07D	ACTIVE, approved by Meta (ad 23861435462150792, ad set 23861435449590792, AUD 25.00/day)

Campaign AFA_DPN_V6R 23861435447340792. Each ad set AUD 25/day; V4 MOTION_07 AUD 25/day; total AUD 100/day. The files below are the ones uploaded (hash-checked against the manifest).

AFA_TAX_MOTION_V6_M07A (live cell)

9:16, 1080 x 1920

4:5, 1080 x 1350

First frames

On-screen text by scene

0.0-3.4 s	Tax debt over $100,000? This is where the next move matters. Card: TAX DEBT / $100,000+ / ATO contact: ESCALATING / stamp UNPAID Pill: Book a free initial assessment
3.4-6.0 s	That debt can become personal. Card: Company tax debt / Who carries it? / The company: Liable / stamp DIRECTOR
6.0-9.0 s	A Director Penalty Notice puts company tax on the director. Card: Director Penalty Notice / Company tax / Owed by: Company, flips to Director
9.0-11.5 s	Unpaid PAYG, GST and super can all be included. Panel rows: PAYG withholding, GST, Super guarantee charge, each INCLUDED
11.5-15.0 s	Not sure where your business stands? Pill: Free initial assessment Logo 660 px

Contact sheets (0, 3.4, 6, 9, 11.5, 14.5 s)

AFA_TAX_MOTION_V6_M07B (live cell)

9:16, 1080 x 1920

4:5, 1080 x 1350

First frames

On-screen text by scene

0.0-3.4 s	Tax debt over $100,000? This is where the next move matters. Card: TAX DEBT / $100,000+ / ATO contact: ESCALATING / stamp UNPAID Pill: Book a free initial assessment
3.4-6.0 s	A Director Penalty Notice starts a 21-day clock. Calendar card appears: 21 DAYS, 21 empty day squares (no ticking number)
6.0-9.0 s	It starts when it's posted. Not when it's opened. The 21 squares fill one by one
9.0-11.5 s	Lodged on time? More options stay open. Card: Lodgement / Within 3 months: Lodged / stamp ON TIME
11.5-15.0 s	Not sure where your business stands? Pill: Free initial assessment Logo 660 px

Contact sheets (0, 3.4, 6, 9, 11.5, 14.5 s)

AFA_TAX_MOTION_V6_M07C (DROPPED, not relaunched)

9:16, 1080 x 1920

4:5, 1080 x 1350

First frames

On-screen text by scene

0.0-3.4 s	Tax debt over $100,000? This is where the next move matters. Card: TAX DEBT / $100,000+ / ATO contact: ESCALATING / stamp UNPAID Pill: Book a free initial assessment
3.4-6.0 s	3 things directors get wrong: Three numbered slots appear (1, 2, 3)
6.0-9.0 s	1. Resigning doesn't clear it. / 2. The clock starts at posting. Slot 1 fills at 6.0 s, slot 2 at 7.4 s; headline stays
9.0-11.5 s	3. Relying on an accountant isn't a defence. Slot 3 fills; headline stays
11.5-15.0 s	Not sure where your business stands? Pill: Free initial assessment Logo 660 px

Contact sheets (0, 3.4, 6, 9, 11.5, 14.5 s)

AFA_TAX_MOTION_V6_M07D (live cell)

9:16, 1080 x 1920

4:5, 1080 x 1350

First frames

On-screen text by scene

0.0-3.4 s	Tax debt over $100,000? This is where the next move matters. Card: TAX DEBT / $100,000+ / ATO contact: ESCALATING / stamp UNPAID Pill: Book a free initial assessment
3.4-6.0 s	It's not just the company on the line. Card: On the line / The company, then The director: On the line
6.0-9.0 s	Personal assets, including the family home, may be at risk. Card: Personal assets / Family home: May be at risk / Other assets: May be at risk
9.0-11.5 s	Know the position before a notice lands. Panel rows: Lodgements up to date, ATO balance known, ASIC address current, each CHECK
11.5-15.0 s	Not sure where your business stands? Pill: Free initial assessment Logo 660 px

Contact sheets (0, 3.4, 6, 9, 11.5, 14.5 s)

For comparison: AFA_REVIEW_MOTION_07_V4 (live, 32 s, with sound)

The ad file running now (unchanged). It keeps the "up to 77%" frame at 24.1 s.

Ad copy (V6 copy lock, same for every variant)

Headline	Not sure where your business stands?
Description	Free initial assessment
Button	Learn more (LEARN_MORE)

Primary text

A Director Penalty Notice can make a company director personally liable for some unpaid company tax: PAYG withholding, GST and super guarantee charge.

Whether the company lodged on time affects which options remain open.

Australian Financial Advisory offers business owners a free initial assessment of where the business stands. We are an assessment-and-referral business: where specialist work is needed, we refer to appropriately licensed professionals.

General information only. Not legal, financial, taxation or insolvency advice.

Scan results

M07A-9x16: 32 strings, 0 unwaived hits
M07A-4x5: 32 strings, 0 unwaived hits
M07B-9x16: 24 strings, 0 unwaived hits
M07B-4x5: 24 strings, 0 unwaived hits
M07C-9x16: 17 strings, 0 unwaived hits
M07C-4x5: 17 strings, 0 unwaived hits
M07D-9x16: 29 strings, 0 unwaived hits
M07D-4x5: 29 strings, 0 unwaived hits
  "Tax debt over $100,000?" : opener headline (dollar-figure rule and 8.2 waived, 16 Oct)
  "$100,000+" : opener card figure (same waiver)
  "Super guarantee charge" : statutory name of an ATO liability, not a guarantee claim (reviewed false positive, as in the V6 scan)
  "$100,000?" : opener accent span (same waiver)
  "21 days" : calendar eyebrow (OV-6 item 1, rule 19)
  "A Director Penalty Notice starts a 21-day clock." : B scene 2 headline, operator wording (rule 19 waived for the 21-day device)
  "a 21-day clock." : B accent span (same)
  "Escalating" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "Unpaid" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "Liable" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "Director" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "Included" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "Lodged" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "On time" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "On the line" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "Personal assets, including the family home, may be at risk." : rule 10 strengthening (operator wording in the run prompt; D scene 3)
  "Family home" : rule 10 strengthening (operator wording in the run prompt; D scene 3)
  "May be at risk" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
  "Check" : stamp or status word on a device (baseline 8.4 review; opener words are waived)
TOTAL unwaived hits: 0

Reading time

| Scene | Time (s) | Words | Device labels | Needed (0.3 s/word + 0.8 s/label) | Available | Result |
| --- | --- | --- | --- | --- | --- | --- |
| 0.0-3.4 | 0.0-3.4 | 11 | 4 | 6.5 s | 3.4 s | UNDER by 3.1 s |
| A3.4-6.0 | 3.4-6.0 | 5 | 3 | 3.9 s | 2.6 s | UNDER by 1.3 s |
| A6.0-9.0 | 6.0-9.0 | 10 | 3 | 5.4 s | 3.0 s | UNDER by 2.4 s |
| A9.0-11.5 | 9.0-11.5 | 9 | 3 | 5.1 s | 2.5 s | UNDER by 2.6 s |
| B3.4-6.0 | 3.4-6.0 | 8 | 1 | 3.2 s | 2.6 s | UNDER by 0.6 s |
| B6.0-9.0 | 6.0-9.0 | 9 | 0 | 2.7 s | 3.0 s | OK |
| B9.0-11.5 | 9.0-11.5 | 7 | 3 | 4.5 s | 2.5 s | UNDER by 2.0 s |
| C3.4-6.0 | 3.4-6.0 | 5 | 0 | 1.5 s | 2.6 s | OK |
| C6.0-9.0 | 6.0-9.0 | 11 | 0 | 3.3 s | 3.0 s | UNDER by 0.3 s |
| C9.0-11.5 | 9.0-11.5 | 8 | 0 | 2.4 s | 2.5 s | OK |
| D3.4-6.0 | 3.4-6.0 | 8 | 3 | 4.8 s | 2.6 s | UNDER by 2.2 s |
| D6.0-9.0 | 6.0-9.0 | 10 | 3 | 5.4 s | 3.0 s | UNDER by 2.4 s |
| D9.0-11.5 | 9.0-11.5 | 7 | 3 | 4.5 s | 2.5 s | UNDER by 2.0 s |
| 11.5-15.0 | 11.5-15.0 | 9 | 1 | 3.5 s | 3.5 s | OK |

AFA V6 MOTION_07 variants: built 16 Oct 2026; relaunched as V6R 16 Oct 2026 (A, B, D).